Sunday, October 14, 2012

An accident prone spouse is not so bad ;D

In 1921, Earle Dickson was working for J&J and happily married to wife Josephine. She normally had lots of cuts and burns from housekeeping. Dickson modified the large surgical dressings then available from J&J, fixing the small pieces of gauge that he used to cut from the dressing with adhesive tapes to whichever part of his accident-prone spouse has recently injured. Tired of creating these on ad-hoc basis, he started to make them in quantity, covering the adhesive-strip with crinoline fabric so that the adhesive tapes stayed fresh.

James Johnson, the company’s president once saw him wear one of these home-made bandages on his own finger, and was so impressed by the product simplicity and convenience that mass production of Band-Aids soon followed.

Ref: 
"DEVELOPING NEW BUSINESS IDEAS"
-By Andrew and Mary Braff (2005)

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